How SaaS founders can deliver sustainable, long term, profitable growth.

How to get B2B SaaS sales, marketing and product alignment right from the start and grow your business into a success. 

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What people are saying about this book

Craig has turned his extensive research of this crucial business subject into an actionable piece of content that is a must read.

Eric-CEO-RaySecur.-1

Bram Kanstein

Entrepreneur, Sage

Craig has turned his extensive research of this crucial business subject into an actionable piece of content that is a must read.

Eric-CEO-RaySecur.-1

Bram Kanstein

Entrepreneur, Sage

Craig has turned his extensive research of this crucial business subject into an actionable piece of content that is a must read.

Eric-CEO-RaySecur.-1

Bram Kanstein

Entrepreneur, Sage

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Go-to-market blueprint

Use our proven, data-backed techniques to define your value proposition, buyer personas and achieve product market fit.

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Defining your sales process

Tailor your sales process to your product and create a sales machine that delivers sustainable profitable growth.

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Complete chapter list

  • Introduction
  • Growth terms and strategies that you should know
  • Where to start: our go-to-market blueprint
  • Learn from your first real-world interactions
  • The basics of demand generation
  • Getting freemium products in front of the right people
  • Defining the sales process
  • Hiring and building the right go-to-market team
  • Building a killer website
  • Qualifying leads within complex sales processes
  • Understanding and identify your metrics
  • Selecting the right pricing models for success
  • Go deeper using the ‘buyer’s journey’
  • A crash course in SEO and content marketing

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About the authors

Ben Crouch and Steve Eveleigh are Co-Founders of Gripped. They've worked together over the last fifteen years to grow businesses in B2B SaaS, Managed Services and tech sectors. This book is a collection of the things they've learned over their past decade and half to allow you to learn from the mistakes and successes they've had along the way.